NeverSeconds

Crazy story in the news today regarding a young girl and her intrepid blog NeverSeconds.  

She had been taking pictures of her school lunches and posting them on the blog, along with a rating of the afore-mentioned meal. Massively popular and enlightening to folk around the world. And she was also using her web traffic to raise money for charity.

The local council got involved today, banning all photographs in the school canteen, effectively attempting to stifle the blog. Their reasoning was that the canteen staff were upset by the indirect criticism (if the food was rubbish then they must also be so).

This caused a storm.

Twitter evangelists were out in force, social media rolled into action and soon the local council backtracked, and the blog will return.

And the heightened awareness of the blog has dramatically increased the charitable giving via the site.

So all's well that ends well...

Apart from a couple of things:

There has been all sort of fuss recently about school dinners, but it doesn't seem to have done much good - they still look pretty ropey. But do the kids get too much choice? Are they too fussy? Just a thought.

Surely the council were aware of the popularity of the blog - it had been in national news prior to this - before they attempted to silence a nine year old girl? What reaction did they expect when they attempted to stifle free speech? Have our traditional organisations still not adapted to the modern era and the rise of virtuality?

Certainly proves the point that no publicity is bad publicity.